Social networking a mystery to 58%, study finds

HONG KONG: A global survey conducted by international market intelligence firm Synovatefound that 58% of respondents don't know what social networking is. Synovate surveyed 13,000 people in 17 markets around the world and when asked if they knew what online social networking is, more than half said "no" or "don't know." Dutch, Japanese, and American respondents were most likely to know, with 89%, 71%, and 70% all responding affirmatively. "While a majority of Americans have access to computers there are still others, particularly seniors and immigrants, who do not," Bob Michaels, SVP of the US-based consumer insights group, said in a statement. Overall, 26% of respondents were members of social networking sites.

HONG KONG: A global survey conducted by international market intelligence firm Synovatefound that 58% of respondents don't know what social networking is. Synovate surveyed 13,000 people in 17 markets around the world and when asked if they knew what online social networking is, more than half said "no" or "don't know." Dutch, Japanese, and American respondents were most likely to know, with 89%, 71%, and 70% all responding affirmatively. "While a majority of Americans have access to computers there are still others, particularly seniors and immigrants, who do not," Bob Michaels, SVP of the US-based consumer insights group, said in a statement. Overall, 26% of respondents were members of social networking sites.

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