Takeover of mortgage giants brings relief to investors

Fannie and Freddie bailout rallies world markets; corporations monitor brands via Twitter; JetBlue sells flights on eBay; and more.

Over the weekend, the long suspected federal takeover of US mortgage giants Fannie Mae and Freddie Mac took place, giving many investors a feeling of relief, according to The New York Times. The move also bolsters the US' financial-health image abroad.

The Treasury said it would transfer control of Fannie and Freddie to a conservatorship. Futures contracts on the Dow Jones industrial average rose 2.2%, with investors concluding that the decision strengthened the prospects for American businesses and the American economy.

The takeover will likely translate into lower mortgage costs and more availability of credit, CNN.com noted.

Also:

More and more companies are turning to Twitter to track consumer comments and critiques of their brands.

After its cover story, “Babies, Lies & Scandal,”on Republican VP nominee Sarah Palin, Us Weekly is seeing a backlash from readers who believe that the picture and tagline are unfair.

The number of fans assuming Mad Men character identities on Twitter is growing - 15 so far, BusinessWeek reports.

JetBlue aims to get noticed with eBay auction.

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