Lehman Brothers hunts for buyer day after assuring investors of survival

Lehman Brothers hunts for buyer; Nationwide Financial ads tap American Idol personality; fashion outlets look to market Sarah Palin's style; and more

Lehman Brothers, a day after assuring Wall Street and investors of its survival, put itself up for sale on Thursday. Rumors of possible buyers include Bank of America, Barclays, Goldman Sachs, HSBC, Wells Fargo, and some private equity firms.

The Wall Street Journal reports: "Resolving the mess at Lehman could help stem a wave of pessimism that the U.S. financial system faces the prospect of much deeper turmoil because of bad loans and the weak economy."

Also:

Nationwide Financial, maker of the Life Comes At You Fast commercials, tapped American Idol personality Sanjaya Malakar for its latest spot.

Fashion outlets are jumping to provide trademark Sarah Palin looks to consumers, ranging from her brand of lipstick to up-do wigs.

IBM announced four new contracts, just days before HP is expected to discuss a new acquisition, marking the beginning of a marketing and technology battle between the two tech giants.

Barack Obama's campaign will intensify its attack and sharpen its message, starting today.

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