Financial comms react to market news

The markets are in a state of upheaval with news of Lehman Brothers filing Chapter 11, Bank of America's Merrill Lynch buyout, and the effects...

The markets are in a state of upheaval with news of Lehman Brothers filing Chapter 11, Bank of America's Merrill Lynch buyout, and the effects on Wall Street and in the global markets.

For financial communicators, one of the first big reactions is the way in which big financial news is breaking.

"Sunday is the new Monday," said Mark Kollar and Jennifer Prosek, both partners at CJP Communications. They agree that steady stream of breaking financial news over the weekend is making Monday morning preparedness even more critical. Taking the variety of audiences into account and providing answers is now a key part of the financial communicator's job in this tumultuous economic environment.

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