Gibraltar hosts party for Lake

Gibraltar Associates last Tuesday held a one-year anniversary party for the DC-based public affairs firm in which it also celebrated the recent hiring of Jim Lake as...

Gibraltar Associates last Tuesday held a one-year anniversary party for the DC-based public affairs firm in which it also celebrated the recent hiring of Jim Lake as president. Lake resigned as head of public affairs at Burson-Marsteller to join Gibraltar. Quite a few Burson folks were in the crowd to show support for Lake.

Lake told the assembled crowd that the opportunity to work with Gibraltar, which already has a staff of 12, was too good to pass up. Small firms always argue that size means less in an Internet-connected world, but the move by Lake shows that even executives from the big agencies can find small agencies appealing for various reasons.

Incidentally, Jim’s Texas-based twin, Mike Lake – he and Jim look, act, and talk remarkably alike -- was also in attendance. In a conversation at the party, he offered high praise for the enthusiasm and team spirit of new Burson vice chairman Karen Hughes, who also is based out of Texas.

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