WPP acquires minority stake in Proclivity

NEW YORK: WPP Digital announced September 16 that it has acquired a minority stake in Proclivity Systems, the developer of technology that researches online consumer shopping behavior. The acquisition is a part of WPP’s strategy of investing in targeted and measurable forms of advertising and digital media technologies, according to a company statement.

NEW YORK: WPP Digital announced September 16 that it has acquired a minority stake in Proclivity Systems, the developer of technology that researches online consumer shopping behavior. The acquisition is a part of WPP’s strategy of investing in targeted and measurable forms of advertising and digital media technologies, according to a company statement.

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