Kaplan taps Rose for publishing projects

NEW YORK: Kaplan Publishing hired Rose Communications to handle PR and word-of-mouth marketing campaigns for three upcoming projects: The Soul of Medicine: Tales from the Bedside, by Dr. Sherwin B. Nuland; Labor of Love: A Midwife's Memoir, by Cara Muhlhahn; and the Kaplan College Guide 2009. The five-year-old PR firm first worked with Kaplan in 2006 on Word of Mouth Marketing, by Andy Sernovitz, and Campus CEO, by Randal Pinkett.

NEW YORK: Kaplan Publishing hired Rose Communications to handle PR and word-of-mouth marketing campaigns for three upcoming projects: The Soul of Medicine: Tales from the Bedside, by Dr. Sherwin B. Nuland; Labor of Love: A Midwife's Memoir, by Cara Muhlhahn; and the Kaplan College Guide 2009. The five-year-old PR firm first worked with Kaplan in 2006 on Word of Mouth Marketing, by Andy Sernovitz, and Campus CEO, by Randal Pinkett.

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