Project Q reaches the Atlanta gay community

Project Q Atlanta, a Web site offering a gay perspective of news and information, launched September 10. The site is using a mix of...

Project Q Atlanta, a Web site offering a gay perspective of news and information, launched September 10. The site is using a mix of traditional PR and grassroots efforts to spread the word, said Matt Hennie, the founder and managing editor of Project Q Atlanta.

"Metro Atlanta offers one of the largest gay, lesbian, and transgender markets in the country and the new site provides a decidedly gay take on the news and information that impacts their lives," Hennie told PRWeek, via e-mail. "There’s a niche here to be served with a site like Project Q Atlanta that offers the authority of traditional journalism but with a tone and sensibility that makes online information portals so attractive to today’s audience."

More information after the jump.


In addition to press releases and media outreach to general market and gay outlets, Hennie reached out to gay and lesbian community groups, nonprofit organizations, and influential figures. Upcoming PR plans include incorporating social networks like Twitter and Facebook into the mix.

Hennie did not work with a PR firm on the launch, though he did receive PR advice from friends in the industry, he said.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.