PR 2.0 reality check

A PRWeek/Marketwire webcast: The PR 2.0 movement is as diverse as it is exciting. Marketing communications professionals have a new arsenal of tools to reach consumers through a variety of mediums. Yet, despite this opportunity, there is still a lot of confusion, misunderstanding, and hype about how to successfully reach those constituents. This webcast will feature experts in the social media space who will discuss a specific new media opportunity, and explain why it matters, how to make the most of it, and where it is finally heading.

The PR 2.0 movement is as diverse as it is exciting. Marketing communications professionals have a new arsenal of tools to reach consumers through a variety of mediums. Yet, despite this opportunity, there is still a lot of confusion, misunderstanding, and hype about how to successfully reach those constituents. This webcast will feature experts in the social media space who will discuss a specific new media opportunity, and explain why it matters, how to make the most of it, and where it is finally heading.

 

Featured Speakers: 

Duncan Wardle, VP, global PR, Disney Parks

Deirdre Breakenridge, author, PR 2.0 – New Media, New Tools, New Audiences

Shel Holtz, principal, Holtz Communication & Technologies

Ruth Cotter, director of IR, Advanced Micro Devices


Moderated by:
Paolina Milana
, vice president, marketing, Marketwire

Date: Thursday, October 30

Time: 12:00pm est/9:00am pst

Click here for more information and to register for FREE.

Sponsored by Marketwire

 

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