Economic uncertainties alter marketers' messages

Wall St. shakes up ads; 'Mad Men' wins Emmy; Hampton Inn targets college football fans; and more.

Financial marketers are trying to determine how to craft the right message given widespread economic uncertainty, The New York Times reports. Companies at the center of the turmoil, like insurer AIG, are dropping or altering long-standing taglines, while those less directly involved are trying to develop messaging and advertising that will set them apart.

“In the last couple weeks, you could smell the fear in New York,” Martin Sorrell, CEO at holding company WPP Group told The Times.

Michael I. Roth, chief executive at the Interpublic Group of Companies, added, “The volatility in the financial markets is clearly creating uncertainty for both marketers and consumers.”

The Times reported that the biggest challenge will be trying to balance the “mood swings” resulting from these economic events, as shown by the stock market's lows of last Wednesday and highs of last Friday.

Also:

Hampton Inn hopes to reach enthusiastic college alumni fans attending their team's football games with its new campaign.

Mad Men, the 1960s drama set at fictional ad firm Sterling Cooper that has captivated many in the PR and ad worlds, took home the Emmy for the best drama last night, making it the first basic cable show to win the best drama award.

In an attempt to not panic the public, newspaper reporters and journalists have made a point to parse their words while writing about the financial crisis.

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