Save the spin

The market craziness had us all at the edge of our seats last week. And while there were no market jarring Sunday surprises this week,...

The market craziness had us all at the edge of our seats last week. And while there were no market jarring Sunday surprises this week, consumers are still worried, banks are still figuring out their next moves, the government is trying to hatch a plan, and comms folks on both the in-house and agency side are trying to make sense of it all. Gawker takes a look at what the financial companies are saying and what they should be saying.

But Eric Starkman, president of Starkman & Associates, is clear: "Spin is not an effective strategy when dealing with a crisis."

"A financial communicator who truly has a seat at the table, his or her role today is to serve as a reality check and to say, 'Are we certain that the statement we’re going to issue today can definitely be true tomorrow?'" he added.

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