Politico to add staff, circulation, print days after election

When Politico executive editor Jim VandeHei sat down to talk with PRWeek last month, he was confident that his publication and Politico.com Web...

When Politico executive editor Jim VandeHei sat down to talk with PRWeek last month, he was confident that his publication and Politico.com Web site would not see a plunge in interest after the November 4 presidential election.

On September 22, the publication announced that it will beef up its staff after the contest, adding a White House reporting team among an additional 20 staff members. The publication will also increase its circulation from 26,000 to 32,000 and add a Monday issue to its thrice-weekly printing schedule.

“I think there will some drop-off in interest because there will not be as sustained of an interest,” VandeHei said last month. “But if Obama were to win…there would be a fascination with how he governs and how he runs the White House, and if McCain wins it will be similar because he is, in his own sort of way, a larger-than-life figure, so I think there will be a tremendous amount of interest."

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