BELLEVUE, WA: The Bluetooth Special Interest Group (SIG), a trade association that promotes wireless technology, is in the midst of a review for an AOR.
As a company that focuses mostly on PR rather than advertising, Bluetooth's review is an important consideration, said Kevin Keating, global marketing director for Bluetooth SIG.
“We're seeing the expansion of our brand, and trying to solidify how the brand is perceived by consumers,” Keating said. "We're just looking for the best AOR to meet our needs as we grow our brand and our membership.”
The RFP was issued on September 5 to a select number of firms, ranging from boutique to large, including its current AOR INK PR, according to Keating.
Written proposals are due Friday, September 26, and a decision is expected in late November, with work beginning in January, he added.
Starr Million Baker, INK president, said via e-mail, that she understood the organization's interest in a review but that "we believe this fishing expedition will reaffirm that the SIG-INK relationship is the best for their business."