Eveden taps Weber Shandwick for AOR

NEW YORK: Eveden, the US arm of the Eveden Group, a British luxury lingerie and swimwear company, recently tapped Weber Shandwick as AOR. The agency will assist with traditional and new media initiatives. Also, Weber Shandwick's New York consumer marketing practice will reach out to consumers and media outlets, in support of Eveden's different brands, such as Fantasie and Freya. Weber Shandwick will focus on creating awareness for the market for full-figured lingerie.

NEW YORK: Eveden, the US arm of the Eveden Group, a British luxury lingerie and swimwear company, recently tapped Weber Shandwick as AOR. The agency will assist with traditional and new media initiatives. Also, Weber Shandwick's New York consumer marketing practice will reach out to consumers and media outlets, in support of Eveden's different brands, such as Fantasie and Freya. Weber Shandwick will focus on creating awareness for the market for full-figured lingerie.

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