CDC renews Ogilvy efforts

ATLANTA: The Centers for Disease Control and Prevention (CDC) renewed two contracts related to cancer awareness campaigns with Ogilvy Public Relations Worldwide.

ATLANTA: The Centers for Disease Control and Prevention (CDC) renewed two contracts related to cancer awareness campaigns with Ogilvy Public Relations Worldwide.

Ogilvy developed the "Screen for Life: National Colorectal Cancer Action” and “Inside Knowledge: Get the Facts About Gynecologic Cancer” efforts during previous contracts with the Atlanta-based health agency, said Jennifer Wayman, EVP and co-director of Ogilvy's social marketing group in Washington. Both are six-year contracts.

The CDC awarded the two contracts in the summer, but Ogilvy announced them on September 22. The “Inside Knowledge” contract was awarded on August 28 and has a $5.1 million budget for the first year, said Cynthia Gelb, healthcare communications specialist for the CDC. Five other firms pitched the account, Wayman added.

The campaign, which launched this year, aims to raise awareness about cervical, ovarian, uterine, vaginal, and vulvar cancers.

Four other firms pitched the “Screen for Life” contract, which was awarded to Ogilvy June 25. The first-year budget is $872,000, said Gelb. The campaign started in 1999.

Ogilvy currently has half a dozen contracts with other CDC divisions, said Wayman. She noted that the firm began working with the CDC in 1987.

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