LifeYield picks BackBay

BOSTON: LifeYield, a recently launched financial technology provider to wealth management firms and advisers, hired BackBay Communications as AOR. BackBay will assist LifeYield with media relations work and the creation of marketing materials.

BOSTON: LifeYield, a recently launched financial technology provider to wealth management firms and advisers, hired BackBay Communications as AOR. BackBay will assist LifeYield with media relations work and the creation of marketing materials.

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