'Starter Wife' gets into fashion

USA Network is expanding the brand of its show The Starter Wife, starring Debra Messing, into fashion. Partnering with handbag designer Lauren Merkin...

USA Network is expanding the brand of its show The Starter Wife, starring Debra Messing, into fashion. Partnering with handbag designer Lauren Merkin and illustrator Sujean Rim, the network has created a signature handbag and T-shirt for the show, with the former being carried by Messing's fashionable Molly Kagan character in an upcoming episode. Both items will be available for fans to purchase.

"For USA, these unique partnerships demonstrate a fresh approach to extending The Starter Wife brand into the fashion arena while providing fashion-conscious consumers the opportunity to tangibly connect with Molly's stylish sensibility," Alexandra Shapiro, SVP of brand marketing and digital for USA, said in a statement.

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