InnovationRx launches pilot medication adherence campaign

NEWTON, MA: InnovationRx, a prescription management and medication adherence service provider, launched a campaign October 6 to raise awareness among pharmacists and their patients in California about medication adherence. Schwartz Communications, the company's AOR since April, is providing support for the month-long pilot campaign. InnovationRx is also partnering with the American Pharmacists Association, the FDA Office of Women's Health, and the Pharmacists Planning Service to provide information packets about medication adherence to 800 independent pharmacies statewide. Patients may skip taking medications because of the costs, fear of side effects, or not understanding the importance of the medication.

NEWTON, MA: InnovationRx, a prescription management and medication adherence service provider, launched a campaign October 6 to raise awareness among pharmacists and their patients in California about medication adherence. Schwartz Communications, the company's AOR since April, is providing support for the month-long pilot campaign. InnovationRx is also partnering with the American Pharmacists Association, the FDA Office of Women's Health, and the Pharmacists Planning Service to provide information packets about medication adherence to 800 independent pharmacies statewide. Patients may skip taking medications because of the costs, fear of side effects, or not understanding the importance of the medication.

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