JP Morgan Chase aims at consumer confidence with new campaign

JP Morgan explains WaMu acquisition; Best Buy targets women; the no-fail buzz for Apple continues; and more.

JP Morgan Chase, concerned with customers' decimated confidence in the banking industry, are using messaging in ads to buoy confidence in Washington Mutual, which it recently acquired, reports The New York Times.

Chase is deflecting the bad buzz and branding questions with tongue-in-check headlines, like “We love Chase. And not just because they have a trillion dollars,” and more direct tags, like “WaMu & Chase. Safe & secure.”

The ads successfully steadied the flow of deposits from WaMu, Thomas Kelly, a spokesman for JP Morgan told The Times.

Edelman's US president and CEO, Matt Harrington, told The Times, “It's more comforting for consumers to be treated candidly: ‘We're in uncharted waters. We're doing our best. We want to hear your questions. We're here to help you. . . You gain a lot of credibility.”

Also:

Apple continues to create buzz with a new laptop that is apparently made solely from aluminum.

Best Buy opens store directly targeted to women.

The Los Angeles Times is reportedly making cuts to newsroom.

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