Comedians and Ikea partner for Web show

Comedienne Illeana Douglas stars in a new Web-based comedy show, Easy to Assemble, which is funded by $50,000 from furniture company Ikea

Comedienne Illeana Douglas stars in a new Web-based comedy show, Easy to Assemble, which is funded by $50,000 from furniture company Ikea. In the series, Douglas takes time off from acting in Hollywood to work at an Ikea.

Several famous actors are slated to appear in the 10-episode series, including Jeff Goldblum, Justine Bateman, and Ed Begley Jr. The show even has its own gossip blog, Spazzy Sheraton's Gotcha Blog. CBS picked up the series to run it on TV.com.

While some worry a show like this – with clear product placement – will turn viewers off, the combination of comedy stars and interactive elements seems to keep fans coming back. Last week, Easy to Assemble was one of the top shows on TV.com.

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