Wendy's/Arby's Group unveils new branding

NEW YORK: Fast-food company Wendy's/Arby's has unveiled its new brand identity, a logo and tagline, "Serving fresh ideas daily," created by KCSA Strategic Communications. The new logo will appear on stationery and sales collateral. Wendy's/Arby's was formed earlier this year. Arby's parent company Triarc acquired Wendy's International for $2.2 billion.

NEW YORK: Fast-food company Wendy's/Arby's has unveiled its new brand identity, a logo and tagline, "Serving fresh ideas daily," created by KCSA Strategic Communications. The new logo will appear on stationery and sales collateral. Wendy's/Arby's was formed earlier this year. Arby's parent company Triarc acquired Wendy's International for $2.2 billion.

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