New Jersey Nets aim to reach Chinese Americans

NJ Nets seek out new audience; McCain campaign targets Obama's image; Bibles get a rebrand; and more.

The New Jersey Nets are hoping Yi Jianlian, the 7-foot player from the Guangdong Province of Southern China entering his second season in the NBA, will help it to reach out to Chinese Americans, The New York Times reported.

The team is hoping that Jianlian will connect with almost 650,000 Chinese Americans in the New York area and create a strong fan base. The Nets are currently carefully researching how to best reach this target demographic in a meaningful way.

Its Web site can now be viewed in simplified and traditional Chinese, with nearly 30% of its traffic originating in Southeast Asia, the Times reports.

Also:

Groups like black Republicans find solace - and community - in the blogosphere.

The McCain camp continues to try to bring down the Obama campaign's lead with attacks on his character.

Some Bibles are getting a new image to try to reach nontradional audiences.

The Star-Ledger, New Jersey's largest newspaper, will not change hands or go out of business after employees accepted buyouts and concessions.

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