Harold Burson: Power List 2008

Founding chairman, Burson-Marsteller

[‘07 rank - #13]

Harold Burson, the man PRWeek has described as "the [20th] century's most influential PR figure," remains a powerful voice in the industry. Look around the communications world, both at agencies and corporations, and you'll find numerous leaders - from Doug Michelman, EVP of corporate communications at Visa, to Bob Chandler and Gianfranco Chicco of Chandler Chicco Agency - whose careers advanced under this PR legend. Burson is also well respected for reminding PR pros that technology has not changed the core tenets of the communications industry. However, his greatest contributions to the industry may well be his championing of integrated marketing decades before the term was invented, as well as his development of training programs that set the benchmark other firms now follow. And whether it's the numerous lunches he still has with his firm's interns, the various speeches he still gives around the globe, or his widely read blog on PR's role in an ever-changing world, Burson still has his pulse on the industry and the rapt attention of the entire PR workforce.

Defining qualities

Thought leadership
External visibility
Innovation
Professional tree (mentoring)
Client/company profile

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