Elliot Schrage: Power List 2008

VP of communications and public policy, Facebook

['07 rank – Not ranked]

One is likely to question why anyone would leave Google, the blue-chip company of this generation. But Elliot Schrage – the law school graduate turned corporate communicator – does not have the lifer mentality. He joined the four-year-old social networking startup in May 2008 as VP of communications and public policy. He had served as VP of communications and public affairs for Google for about two and a half years. Before that, he was the Bernard L. Schwartz Senior Fellow in Business and Foreign Policy at the Council on Foreign Relations. Schrage is a go-to communications expert for young tech companies that suddenly realize the machinations on Capitol Hill are as important as those in the Bay Area. While at Google, Schrage was also lauded for pushing the company from products-focused messaging to a broader communications strategy, involving privacy issues, charitable concerns, and government affairs.

Defining qualities

External visibility
Media influence
Political influence
Client/company profile

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