David Senay: Power List 2008

CEO, Fleishman-Hillard

[‘07 rank - Not ranked]

It would be easy to rest on one's laurels as head of one of the largest PR agencies in the world. But Dave Senay, the firm's third CEO, realized major global change was afoot in the industry. Taking an industry-wide leadership stance, Senay "moved" Fleishman's headquarters from St. Louis to Asia for a month in 2008. The 23-year Fleishman veteran has well-defined views about where PR is heading and is considered a leading voice, speaking clearly about the need for digital diffusion through all agency staff. Digital communications' power is not just theoretical for Senay; he uses his internal blog to update staff on the agency's fortunes. Before becoming CEO in 2006, he held top posts at the firm in the US, Canada, and EMEA. He is also a member of the Arthur W. Page Society and the Seminar.

Defining qualities

Thought leadership
Innovation
Affiliations
Client/company profile

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