TNS Cymfony introduces Verismo

WATERTOWN, MA: TNS Cymfony has introduced Verismo, a customizable PR measurement and evaluation approach. The propriety measurement model is based on four communications elements: visibility, reputation, influence, and sentiment. TNS will also make a white paper outlining the Versimo model available on its site.

WATERTOWN, MA: TNS Cymfony has introduced Verismo, a customizable PR measurement and evaluation approach. The propriety measurement model is based on four communications elements: visibility, reputation, influence, and sentiment. TNS will also make a white paper outlining the Versimo model available on its site.

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