Bad newspaper news extends to the Web

The New York Times reports on more bad news for newspapers, some of which, industry leaders say, are hoping for a Web-based silver...

The New York Times reports on more bad news for newspapers, some of which, industry leaders say, are hoping for a Web-based silver bullet to rescue them from falling advertising revenues.

The Times’ Stephanie Clifford writes that second-quarter online revenue at newspaper Web sites fell 2.4% from last year in only the second year-over-year drop since the Newspaper Association of America first measured it in 2003. However, overall online newspaper advertising is strong, with display ads up 7.6% during the second quarter.

Clifford also reports that a recent survey from Bain & Co. and the Interactive Advertising Bureau shows that of seven (unnamed) high-end publishers, about 53% of the ad space on their Web sites went unsold last year - up from 50% in 2006.

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