Sundance extends brand into politics

The Sundance Channel has introduced a section on its Web site called "Voices on the Election," which gives viewers a chance to learn about different perspectives on the issues and politics leading up to November 4.

The Sundance Channel has introduced a section on its Web site called "Voices on the Election," which gives viewers a chance to learn about different perspectives on the issues and politics leading up to November 4.

In addition to blog posts written by Robert Redford, Jamie Wong, and Michael Turner, the site will introduce five new original Web series, both funny and serious, and will include interactive elements. This foray into the political side of entertainment and media expands the Sundance Channel's brand and allows fans of the network to interact and discuss politics.

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