McCain campaign pushes underdog status, while Obama outspends

McCain plays the underdog card; Microsoft opens anti-piracy campaign; AIG suspends lobbying; and more

The McCain-Palin campaign's latest focus in its messaging appears to be the alleged “broken promise” of Obama to use public financing. McCain took that route, and has collected just a fraction of the funding Obama has collected.

In a mass e-mail today to campaign supporters, Palin notes that “if you caught my guest appearance on Saturday Night Live this weekend, you may have seen an ad or two (or twenty) from Senator Obama's campaign.” Please donate what you can, she pleads, so McCain-Palin can help protect the American Dream for working guys and gals.

Indeed, Obama is killing McCain in fundraising efforts, pulling in $150 million last month alone, thanks in large part to the campaign's online prowess. In contrast, McCain is allocated “just” $84 million to spend in September, October, and November.

Seeking to press the working-class angle, the McCain-Palin campaign is now asking supporters to describe “How are you Joe the Plumber?” in 30 seconds for a campaign TV ad. Submissions are due October 24 and “the best video will be a featured TV ad!”

Also:

Microsoft launches anti-piracy campaign simultaneously in 49 countries.

AIG says it will suspend its lobbying.

Exxon's museum exhibit sponsorship is part of industry-wide initiative to recruit a next generation of employees.

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