For 24 hours starting at 12:01am ET on November 23, 2008, fans can register online at drpepper.com to receive their free coupon for a 20-ounce Dr Pepper. Ketchum, AOR for Dr Pepper's parent company Dr Pepper Snapple, has been working with the soft drink company on this unique campaign.
"We never thought this day would come," said Tony Jacobs, VP of marketing for Dr Pepper, in a statement. "But now that it's here, all we can say is, 'The Dr Pepper's on us.'"
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