Grey goes Green

NEW YORK: Green Earth Technologies (GET), a green goods manufacturer, hired Grey Group for PR and advertising, effective immediately. Grey's branded entertainment and sports marketing agency, Alliance, will oversee PR, strategic partnerships, trade shows, events, sports marketing, and influencer outreach for GET. Gradient, Grey's boutique advertising arm, will handle creative efforts and media planning for the company.

NEW YORK: Green Earth Technologies (GET), a green goods manufacturer, hired Grey Group for PR and advertising, effective immediately. Grey's branded entertainment and sports marketing agency, Alliance, will oversee PR, strategic partnerships, trade shows, events, sports marketing, and influencer outreach for GET. Gradient, Grey's boutique advertising arm, will handle creative efforts and media planning for the company.

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