The media landscape changes pundit image

Pundits shrink in age; nations engage in rebranding campaigns; networking changes face; and more...

Twenty- and 30-something pundits are in high demand this election season, changing the image of the middle-aged white guy, reports The New York Times.

The days have passed when “journalists once had to achieve a certain gravitas before appearing on television as a political expert,” the paper reports. The 24-hour news cycle, “riveting presidential election,” and the proliferation of cable channels, has driven up attendance at “pundit school.” The Times uses the example of The Leadership Institute, a conservative policy group in Arlington, VA., that has given courses in punditry to nearly 600 people this year, up from 461 in 2005. As part of the trend, Democrats may be starting to catch up to young conservatives, who some say are more prepared for TV appearances. 

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The Wall Street Journal looks at the affect of nations' rebranding campaigns amid social change. María Claudia Lacouture, Colombia's general manager for country image, tells the Journal the country is “ripe for rebranding because the popular perception of Colombia has lagged far behind the improving reality.”

 

According to the Times, networking events have become less formal, and dropped the term “networking” to battle the inauthentic associations that many young creatives make with the “hard sell of traditional networking.”

 

Gawker gawks at Hayden Panettiere's Save the Whales Again! campaign where supporters came together to formed giant human pilot whale.

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