Two big topics of conversation were the tech offerings at the conference (some wanted to know which classes were advanced and which basic, so they didn't have to sit through discussions on RSS feeds), and the speakers that wowed. Bob Lutz of GM was a clear favorite. Author Penelope Trunk set off a dispute when she continued to use the word "spin" as a positive attribute of PR in her Monday luncheon pep talk, and of course, everyone enjoyed the new Detroit mayor's pronunciation of the association's name. Ken Cockrel gave a great endorsement to the group Sunday morning, thanking them for choosing Detroit for the conference. However, he thanked "PR-ISSA," several times, rather than PRSA.
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