Next Conference Agenda

Registration & Check In

7:45 AM
Breakfast Roundtables
Choose from conversations including:
• Social Media + Word of Mouth + Digital Marketing = Digital PR. Roundtable moderator: John Bell, managing
director/ ECD, 360° Digital Influence team, Ogilvy Public Relations Worldwide?
• Brands with Purpose.?Roundtable moderators: Mitch Markson, president, consumer brands; global creative director: Edelman; and Caroline Dettman, GM, EVP, US consumer practice director??
• Working with Millennials.?Roundtable moderator: Marian Salzman, CMO, Porter Novelli??
• What's next for the Media??Roundtable moderator: Andrew Heyward, board director, The NewsMarket and former president of CBS News
• Is Green Gone, or Going Strong??Rountable moderator: Jon Coifman is VP and co-lead of the Environment Practice at Waggener Edstrom Worldwide
• Hack My Brand: Conquering Caution and Ceding Control.?Roundtable moderators: Rob Flaherty, Senior partner/president Ketchum; Nick Ragone, SVP, Ketchum; and Chris Kooluris, senior media specialist, Ketchum?
• Digital Public Affairs.?Roundtable moderator: Ken Eudy, CEO, Capstrat??
• Womenomics: The Rise of Women as Power Influencers.?Roundtable moderator: Gail Heimann, co-president, global consumer marketing, and president, Weber Shandwick?

9:00 AM
Welcome & Opening
Keith O'Brien, PRWeek editor-in-chief; Julia Hood, PRWeek publishing director

9:15 PM
Morning Keynote

The Rt. Hon The Lord Michael Heseltine, Haymarket Media Group chairman;

9:30 AM
Panel: Killer Content
A panel discussion focusing on how online information is changing all channels that educate consumers and enrich people's lives. Content innovators across all platforms will explain how they are reaching new audiences by combining traditional skills of branding and storytelling with new models that are emerging every day.

Featuring: Michael Zimbalist, VP, R&D operations, The New York Times Company; Bonnie Fuller, founder, Bonnie Fuller Media; Bill Persky, screenwriter, Press One for More Options

Moderated by Marian Salzman, CMO, Porter Novelli

10:30 AM
Q&A
Robert Nolan
, managing partner of Halyard Capital & Ken Eudy, CEO, Captstrat

11:15 AM
Panel: The Next Digital Era
A sneak peek at the digital trends and tools that will reshape our industry, from the "movers and shapers" who are already changing the game. How social networks like Facebook will transform your marketing and communication strategies, what's really happening with mobile, and why search will change the way you manage your company's reputation.

Featuring: Steve Rubel, SVP, Edelman Digital; Mark Donovan, SVP of mobile and senior analyst, comScore; Tom Arrix, VP of sales, Facebook

Moderated by Peter Kim, senior partner, Dachis Corporation, ex-Forrester digital analyst

12:00 PM
Lunch

1:00 PM
Afternoon Keynote
Robert Thomson,
managing editor, The Wall Street Journal

1:45 PM
Panel: Global Branding
Creating and sustaining an iconic global brand is a very different challenge today than it was even 10 years ago. Growing consumer power, the digital landscape, and the increasing importance of reputation management are putting brands under greater scrutiny and pressure than ever before. This session will reveal what pathways successful brands are forging around the world, through a range of channels, stakeholders, and influencers.

Featuring: Marianne Diorio, SVP, global comms, The Estee Lauder Companies; Benoit Duverger, head of brand communications, Puma; and David Adam, head of emerging markets, London Development Agency

Moderated by Shoba Purushothaman, president, CEO, and co-founder, The Newsmarket

2:45 PM
Panel: The Next PR leaders
It has never been more important for PR firms to attract and recruit great future leaders. And the skills and experience needed by organizations of all types are changing fast. This video and speaker presentation will evaluate how well the industry is doing in attracting top talent, and what it needs to do better to grow the next generation of leadership.

Featuring: Bonin Bough, director of global social media, PepsiCo; Christine Cea, director of brand PR, Unilever; David Demarest, VP for public affairs, Stanford University; Kaitlyn Wilkins, senior strategist, 360 Digital Influence, Ogilvy Public Relations Worldwide

Moderated by John Bell, MD, 360° Digital Influence team, Ogilvy Public Relations Worldwide

3:30 PM
Panel: Impactful In-house Teams
Some teams are born great, some achieve greatness. This panel explores the ineffable elements that make for a truly great in-house PR team, covering such topics as great CEO counselors, global structure, internal politics, and identifying metrics that really count.

Featuring: Mike Wing, VP of strategic communications, IBM; Dave Samson, GM of public affairs, Chevron; Ray Jordan, VP of public affairs and corporate communications, Johnson & Johnson

Moderated by Rob Flaherty, senior partner and president, Ketchum

4:15 PM
Panel: Not Business as Usual
A panel discussion on how sector convergence and innovative partnerships are changing the face of CSR. This session will combine perspectives from business, NGO and media to look at how "CSR 3.0" approaches create opportunities for greater business value and potential or impact on pressing global problems.

Featuring: Karen Scriven, senior director, foundation and corporate partnerships, Mercy Corps; Manuel Zúñiga, VP of corporate and legal affairs, Wal-Mart Central America

Moderated by Marianne Allison, chief innovation officer, Waggener Edstrom Worldwide

5:00 PM
Thank You & Closing
Keith O'Brien, editor-in-chief, PRWeek & Julia Hood, publishing director, PRWeek, editorial director, DMNews

5:00 - 7:00 PM
Reception

Advisory Board:
Ken Eudy, CEO, Capstrat
Nancy Ruscheinski, chair of Edelman Digital and the US COO, Edelman
Rob Flaherty, senior partner and president, Ketchum
Shoba Purushothaman, president, chief executive officer and co-founder, The NewsMarket
John Bell, MD, 360° Digital Influence team, Ogilvy Public Relations Worldwide
Michael Ramah, partner, director of Porter Novelli's strategic planning and research specialty, Porter Novelli
Kent Hollenbeck, SVP, marketing and corporate communications, Waggener Edstrom
Gail Heimann, vice chair, Weber Shandwick

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