ASA and LG go political with latest action sports event

ASA Entertainment continues with its streak of high-profile action sports events, partnering with LG Mobile Phones for the LG Action Sports World Championships...

ASA Entertainment continues with its streak of high-profile action sports events, partnering with LG Mobile Phones for the LG Action Sports World Championships in Seattle, from October 31 to November 2.

But this year, the sixth year of sponsorship for LG, the event has a political twist. LG partnered with youth voter initiative Declare Yourself, which has been ramping up its own partnerships leading up to the election on November 4.

At the LG Action Sports World Championship, which features action sports and musical performances from The Game, Pennywise, MxPx, and Hoobastank, LG is handing out t-shirts, hats, and skateboard decks with the Declare Yourself message to vote, said Denise Abbott, director of media relations for ASA. Declare Yourself videos will be played throughout the arena, and then posted online, and a text-messaging contest will also take place during the event.

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