Edelman release health study, presents at conference

NEW YORK: In the recently released Edelman Health Engagement Barometer, a first-time study that looked at how people want to interact with companies, organizations, and brands, 70% said that it's increasingly important for companies and organizations, in health, to engage with them. In addition, 80% said they are somewhat involved and very involved with health; and 39% said they actively seek and share information, with 12% of that group saying they have an advocate's viewpoint. The agency presented the study, which surveyed 5,000, at the Health 2.0 conference in San Francisco on October 22 and 23. It also launched The Health Engagement Blog the same day.

NEW YORK: In the recently released Edelman Health Engagement Barometer, a first-time study that looked at how people want to interact with companies, organizations, and brands, 70% said that it's increasingly important for companies and organizations, in health, to engage with them. In addition, 80% said they are somewhat involved and very involved with health; and 39% said they actively seek and share information, with 12% of that group saying they have an advocate's viewpoint. The agency presented the study, which surveyed 5,000, at the Health 2.0 conference in San Francisco on October 22 and 23. It also launched The Health Engagement Blog the same day.

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