Healthcare Roundtable, part 2

Erica Iacono hosted a healthcare roundtable in Philadelphia on November 6. In this clip, Gwen Fisher, assistant VP of public relations at Wyeth Pharmaceuticals; Laurie Hurley, managing director of the New York office of Resolute Communications; and Candace Steele, senior director of product communications at Cephalon, talk about advocacy groups as partners for pharmaceutical companies and what industry must do to retain those relationships.

Erica Iacono hosted a healthcare roundtable in Philadelphia on November 6. In this clip, Gwen Fisher, assistant VP of public relations at Wyeth Pharmaceuticals; Laurie Hurley, managing director of the New York office of Resolute Communications; and Candace Steele, senior director of product communications at Cephalon, talk about advocacy groups as partners for pharmaceutical companies and what industry must do to retain those relationships.

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