ID expands digitally and overseas

LOS ANGELES: ID broadened its scope of PR services with an "emerging platforms" department to help clients navigate social and digital media. The agency recently hired Natalie Lent to lead the department. The firm has also expanded overseas with a new London office. UK publicist Rupert Fowler will head the new outpost.

LOS ANGELES: ID broadened its scope of PR services with an "emerging platforms" department to help clients navigate social and digital media. The agency recently hired Natalie Lent to lead the department. The firm has also expanded overseas with a new London office. UK publicist Rupert Fowler will head the new outpost.

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