Facebook leads next wave of 'Social Web'

Facebook launches Facebook Connect; consumer brands get experiential; Zara founder focuses on energy; and more

Facebook says it will soon launch Facebook Connect, a feature that will enable users to access and interact on their Facebook account from other Web sites, broadcast their actions, and view their “friends'" actions. Among the first Web sites participating are Digg, Hulu, and Discovery.com.

While supporters view the system as an innovative tool for a more social Web, skeptics highlight privacy issues that surface when technologies allow users to share data across multiple platforms. Facebook will now be able to track and collect user data beyond the home site.

Also:

Consumer brands are using experiential marketing this season. The New York Times spotlights an effort by the city of Chicago to heat a number of its bus stops with help from partner Kraft.

The Wall Street Journal reports that it's being sued by Singapore for running two editorials with content in “contempt of court” in the Wall Street Journal Asia this past summer.

Zara founder and billionaire Amancio Ortega is launching a global alternative energy network.

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