Cision reorganizes, moves US lead to Europe

STOCKHOLM: Cision has reorganized its management team and European divisions in an effort to streamline its operations and improve overseas business.

STOCKHOLM: Cision has reorganized its management team and European divisions in an effort to streamline its operations and improve overseas business.

Cision's European subsidiaries will come together under one Cision Europe umbrella, led by Peter Granat, who was promoted to the newly created position of European CEO. Granat will move to London to assume this new role on January 1, vacating his position as EVP of Cision North America. The position will not be filled, but responsibilities will be spread across existing staff members who will report directly to Cision's CEO of North America, Joe Bernardo.

Two European SVPs have been cut, and their responsibilities funneled to other existing staff members.

In addition to Granat, Cision's four-person executive team will now include Bernardo; Hans Gieskes, corporate CEO of Cision Group; and Cision CFO, Erik Forsberg.

“We think we can improve results in Europe by bringing our best man in America to Europe,” said Gieskes. “[Cision North America] has been able to execute better because they are fully autonomous and leverage the skill they have. I hope we will move faster in Europe in rolling out new products.”

Bernardo says he does no't foresee a big impact on him or the US operation.

“The goal of the business is to provide seamless service across all geographies,” he said. “It will be easier to make decisions with just the four of us.”

Cision's European business has lagged behind the US division, with poor third quarter results attributed to continued issues in the UK.

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