Symantec amid agency review

CUPERTINO, CA: Symantec, the maker of Norton AntiVirus software, is reviewing agencies for its consumer AOR.

CUPERTINO, CA: Symantec, the maker of Norton AntiVirus software, is reviewing agencies for its consumer AOR.

Lorraine Hamby, director of consumer PR at Symantec, said the company plans to expand its PR efforts in the social media and interactive marketing spheres, in addition to traditional media. The task will focus on North America, the United Kingdom, and Latin America.

"Our business in expanding in a number of ways," Hamby said. "We're looking for a PR agency to talk about a broader portfolio."

The company's plans for 2009 include offering more services, such as remote PC help. Additionally, the messaging will confront the rise of free antivirus software on the market.

"We are looking to educate folks that [free antivirus programs] do not provide complete protection," she said.

Outreach will target tech-savvy and general consumer audiences, she added.

An RFP was issued to about a dozen firms. Hamby declined to name the four finalists, but said they were "larger" firms with global presence. CarryOn, the company's current consumer AOR, declined to pitch.

"We did not feel we could accomplish the scope of work they are requesting with our current resources and within a budget structure that has been significantly reduced for 2009," said Laura Sturtz, president of CarryOn Communication, said the agency.

Symantec was not immediately available on follow up to confirm that the PR budget had been reduced.

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