Mattel wins battle of the brands

Mattel's Barbie doll tops MGA's Bratz in lawsuit; celebrity weeklies face hard times; NY Times liveblogs on auto hearings, and more

A California federal judge has given Mattel control of MGA Entertainment's Bratz dolls, the Barbie doll's younger and more street-wise rival brand, following an intense intellectual property suit. After a highly contested court battle and years of strategic PR plans, Mattel finally seems able to put its Barbie doll brand back on top of children's (and investor's) wish-lists.

 

Mattel will also receive $100 million from MGA, in addition to an order to no longer produce, sell, or promote Bratz, products. The Bratz brand will be pulled from shelves by the end of the holiday season.

 

Without a winning appeal, experts speculate whether MGA, whose products are primarily tied into its Bratz brand, can survive.

Also:

Anna Wintour finally addresses rumors of her removal from Vogue.

The New York Times continues to liveblog from inside the auto hearings on Capitol Hill.

Celebrity weeklies are facing up-hill battle with falling sales.

 

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