Green claims need support, study shows



A study released last week found that people want more evidence about consumer electronics' green claims. At...



A study released last week found that people want more evidence about consumer electronics' green claims. At the same time, many are misinformed about which companies have adopted green practices. The survey, which was conducted by Strategic Oxygen and Cohn & Wolfe earlier this fall, finds there's a large "perception vs. reality" gap in the green space. For instance, the brands most associated with green practices -- like Dell, HP, Apple, and Microsoft -- actually don't meet the green practice standards defined by GreenPeace, according to the survey. But brands like Samsung and Nokia aren't given enough credit for their green contributions, it adds.

Also, 54% of those surveyed ranked energy saving as the most important factor in considering green electronics. And despite the recession, 54% of those between 25 to 34 say they're willing to pay more for green technology. So what products are consumers looking to go green for? The survey says, HD TVs, desktops, notebooks, and printers; smaller green electronics don't have quite as much pull.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.