Cohn & Wolfe adds GelPro as client

AUSTIN, TX: Cohn & Wolfe added GelPro, a brand of gel-filled ergonomic floor mats, to its client roster in October. C&W will work on a consumer media relations program to increase awareness of the brand. The agency is currently focusing on holiday outreach, but plans to expand its efforts in 2009 in an attempt to position the product in the same category as other high-end kitchen accessories and appliances.

AUSTIN, TX: Cohn & Wolfe added GelPro, a brand of gel-filled ergonomic floor mats, to its client roster in October. C&W will work on a consumer media relations program to increase awareness of the brand. The agency is currently focusing on holiday outreach, but plans to expand its efforts in 2009 in an attempt to position the product in the same category as other high-end kitchen accessories and appliances.

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