The Big Three ramp up digital efforts

The Big Three lobby for federal aid with online campaigns; MySpace partners with Google; Oprah talks about her weight gain; and more

Ford, General Motors, and Chrysler launched campaigns on social networks, blogs, and other Web sites to help their case for federal aid, The Wall Street Journal reports.

For example, Ford launched TheFordStory.com; posted videos on YouTube; and bought Internet search ads prompted by bailout-related keywords. Ford's senior execs responded to messages on blog posts and Twitter themselves, as well. 

Chrysler launched a virtual road show which featured a video message from senior staff before they left for Washington to testify, and GM posted videos and bought online ads to drive consumers to its site - GMFactsandFiction.com - which seeks to explain the company's situation and future plans.

 

Also:

 

MySpace has joined forces with Google in an effort that would enable users to access the site's social tools from various Web sites, and to “counter the expansion of their common rival Facebook” Wired writes.

 

Oprah publicly expresses regret about gaining weight.

 

Poorer nations connect to the Internet via cell phones, making these regions potential growth areas for mobile marketing.  

 

 

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