On a PR budget of $2,000 a month, Scotto said she’s promoting the site and positioning the overall brand by hosting trunk shows and events; identifying appropriate partnerships, which currently include Little Black Dress Wines and E! Online; and reaching out to fashion blogs, publications, and friends in the media and beauty industry who she met while working in PR.
“I feel I have the instinct," she says. "I know who my target is and try to be resourceful in reaching that target."
Scotto developed that instinct working in PR at AMC networks; WE, where she was involved in the launch of the series Full Frontal Fashion; and the Emmys. Before launching the line, she was director of PR for L'Oreal’s hair care divisions.
Have you registered with us yet?
Register now to enjoy more articles and free email bulletinsRegister
Already registered?Sign in
Join a growing community of PRWeek comms professionals today
- Read more articles each month
- Sign up for free specialised news bulletins