Library membership organizations hire Jackson Spalding

ATLANTA: Solinet and Philadelphia-based Palinet hired Jackson Spalding to handle the rename, rebrand, and relaunch of the two library membership organizations that recently merged. Jackson Spalding was chosen after a competitive review, effective December 3. The agency's three-part PR strategy includes the rebrand, brand positioning and logo development, and an overall PR strategy to launch in 2009.

ATLANTA: Solinet and Philadelphia-based Palinet hired Jackson Spalding to handle the rename, rebrand, and relaunch of the two library membership organizations that recently merged. Jackson Spalding was chosen after a competitive review, effective December 3. The agency's three-part PR strategy includes the rebrand, brand positioning and logo development, and an overall PR strategy to launch in 2009.

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