Mark Penn to author regular WSJ.com column

NEW YORK: Mark Penn, CEO of Burson-Marsteller, will author a regular column for The Wall Street Journal online called "Microtrends," focusing on demographic trends in society and business. He wrote a book under the same title. The first column was published December 11; it will appear in the Media & Marketing section of WSJ.com.

NEW YORK: Mark Penn, CEO of Burson-Marsteller, will author a regular column for The Wall Street Journal online called "Microtrends," focusing on demographic trends in society and business. He wrote a book under the same title. The first column was published December 11; it will appear in the Media & Marketing section of WSJ.com.

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