DCI Group is assisting the foundation with media relations and strategic council to spread the word about the campaign to potential ticket recipients, as well as to garner further financial assistance for the project. Thus far, the agency’s efforts include national media outreach to outlets such as The Washington Post, as well as the creation of a Facebook page and a Twitter presence. The campaign is still in its beginning stages, and DCI will continue to expand its efforts as the inauguration draws near, according to Emily Lampkin, partner at DCI Group.
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