Arley Baker, senior director of communications and legislative affairs for the Port of Los Angeles, said the PR has focused on working with Los Angeles Mayor Antonio Villaraigosa and becoming a part of the public and political commentary about the situation. "By advancing those projects we continue to be an economic engine in this down economy," he told PRWeek via e-mail. "On the other hand, we are a municipal business, our revenues are down and our resources are finite."
The Port had hired a PR firm to help with its Clean Truck Program earlier this year, but the current media relations has mostly fallen to internal staff, Baker said.
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